Kaupapa Māori strategy and economic consultancy.

for organisations ready to move beyond intention.

RŌA helps organisations identify and confront the real issues, unlock new pathways and transform strategy, economy and culture into lasting impact.

Work With RŌA
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real impact. lasting change.

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Bold strategy with clear direction and measurable outcomes.

RŌA helps organisations clarify direction, align people and purpose, to make confident decisions that can move from aspiration to action.

Explore Strategy
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Logo with a stylized geometric design and the text 'Ōhanga Economy' on a dark background.

Stronger economies with shared prosperity.

RŌA helps organisations unlock economic opportunity, strengthen capability, access new markets and build commercial pathways grounded in kaupapa.

Explore Economy
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Culture grounds capability and performance.

RŌA helps organisations strengthen culture, build trust and embed kaupapa Māori in ways that are purposeful, respectful and enduring.

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Founders

RŌA was founded by Teahooterangi Pihama and Awhina Rangitutia-Pihama to create space for bold thinking, cultural integrity and economic transformation.

With experience across banking, insurance, risk, governance, strategy, Māori economy and public commentary, they established RŌA to bring kaupapa Māori and commercial discipline into the spaces where decisions are made.

More about RŌA
Awhina Rangitutia-Pihama and Teahooterangi Pihama Māori business owners

Backing emerging Māori enterprise

Each quarter, RŌA offers two Māori pakihi or start-up ventures a free half-day strategy session.

This is part of the RŌA commitment to strengthening the Māori economy, supporting emerging enterprise and helping bold ideas move with clarity. Follow socials for the next opportunity.

What People Are Saying

“RŌA brought deep respect for kaupapa Māori and tikanga, alongside the strategic clarity and disciplined frameworks needed to embed sustainable outcomes. Their work has helped us build a foundation anchored in who we are and fit for the future.”

Hermione McCallum, Chief Policy Officer, Tū Ātea

“Teahooterangi travelled across the motu, working with iwi and hapū-led initiatives to create an end product that surpassed expectations. The series captured whakapapa, mahinga kai, mātauranga practices and more in a way that is useful across our work.”

Hannah Blake, National Capability Development Manager, NZ Landcare Trust

“Our partnership with RŌA has strengthened our ability to deliver culturally grounded solutions and build relationships with organisations aspiring to achieve real-world results. Forward-thinking people, doing system-shaking mahi.”

Johnson McKay, Hiringa Rautaki - Head of Culture & Strategy, Ira Aotearoa

“RŌA developed a meaningful resource to guide how we show up across our marketing, communications and fundraising. This work is a vital step in our commitment to honouring Te Tiriti o Waitangi, ensuring we uphold the mana of the people and communities we work alongside, reduce cultural harm, and support the revitalisation of te reo Māori.”

Joanne Reidy, Director Māori Development Services - Manutea, Auckland City Mission

Trusted by organisations across banking, whenua, kaupapa Māori, social impact, media and enterprise.

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